CHEN Ling (³¯ â³Õ¤h)
The Department of Communication Studies has three options: Organizational
Communication, Digital Graphic Communication and Public Relations and
The Department of Communication Studies is offering a pioneering
programme in Hong Kong. It is the first
programme to provide students with a broad and well rounded view of the human communication process.
The programme provides both theoretical knowledge and research skills
to equip its graduates for the many challenges awaiting them upon
The programme centres on Greater China and the role of communication in
the international setting. Each option within the Department shares a
common core of theory and research skills while emphasizing a different
specific application of that knowledge.
A strong grounding in research design
is provided to give students the
necessary tools to solve communication problems.
Organizational Communication Option educates students from
a firm foundation in interpersonal, group,
organizational, mass and cultural communication studies.
ACS students have the flexibility of entering traditional communication industries or bringing communication
expertise to the public service, business or educational sectors.
Digital Graphic Communication Option is structured to teach
the basic design concepts, theories, aesthetics and skills which underlie
the new domain of computer graphics and multimedia. It is a unique
marriage between creativity and problem-solving aimed at the expression
of innovative communication through the use of new technologies. The
Option's emphasis on a conceptual and integrated
design communication approach enables students
to handle a wide range of communication design problems.
Public Relations and Advertising Option provides
instruction in the concepts, processes and management communication designed
to attain or maintain communication excellence in Marketing Communication.
Programme emphasis is on Hong Kong and Asia with attention to global applications.
PRA students develop the basic skills used in creating, writing and producing
persuasive communications in many key communication media.