All students are required to complete a total of 27 units. For those without a concentration, they are required to complete 6 units from the Common Core Courses and 21 units from the Elective Courses. For the students of the Interactive Media Concentration, they must complete 6 units from the Common Core Courses, 12 units from the Concentration Required Courses, and 9 units from the Elective Courses.
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Core Courses (6 units) |
Units | |
| COMM7010 or | Foundations of Communication Study; or | 3 |
| COMM7030 | Perspectives on Media and Society | |
| COMM7020 | Approaches and Methods in Communication Research | 3 |
| Starting from 2021-22 intake, students are allowed to choose COMM7010 or COMM7030 as an elective course if it is not chosen as one of the core courses. | ||
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INTERACTIVE MEDIA (IM) CONCENTRATION REQUIRED COURSES |
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| Transnational Studies of Interactive Media | 3 | |
| Interactive Media Narrative and Storyboarding | 3 | |
| Interactive Media Studies Workshop | 3 | |
| Interactive Media Economy | 3 | |
| Elective Courses | ||
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Remarks: 1. Not all elective courses will be offered in any single academic year, and will be offered based on instructor and facility availability. Course enrolment is limited by quotas. 2. For students without a concentration, they are required to complete 21 units of Elective Courses. Students must take at least 15 units of Elective Courses from their own programme. 3. For students of the Interactive Media Concentration, they must complete 9 units of Elective Courses. |
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| Students must take at least 15 units of elective courses from their own programme | Units | |
| COMM7010 | Foundations of Communication Study | 3 |
| COMM7030 | Perspectives on Media and Society | 3 |
| COMM7040 | Issues in Intercultural Communication # (CEF: 21Z09675-3) | 3 |
| COMM7050 | Media and Communication in Chinese Societies | 3 |
| COMM7060 | Issues in Corporate Communication # (CEF: 21Z09674-5) | 3 |
| COMM7130 | Globalization of Media & Communication | 3 |
| COMM7160 | Organizational Communication | 3 |
| COMM7170 | Communication Campaign Workshop # (CEF: 28Z03257-6) | 3 |
| COMM7180 | Media Law & Ethics | 3 |
| COMM7190 | Issues and Cases in Mass Communication | 3 |
| COMM7200 | New Media Workshop # (CEF: 28Z03258-4) | 3 |
| COMM7210 | Project | 3 |
| COMM7220 | Advertising Management | 3 |
| COMM7230 | Writing for Multimedia in Public Relations # (CEF: 28Z05989-A) | 3 |
| COMM7240 | Media Markets | 3 |
| COMM7250 | Strategic Public Relations and Crisis Management # (CEF: 21Z09673-7) | 3 |
| COMM7270 | Media Policies & Regulations | 3 |
| COMM7280 | Communication Technologies & Media Organizations | 3 |
| COMM7300 | Consumer Insights | 3 |
| COMM7310 | International Advertising | 3 |
| COMM7510 | Public Administration & the Media | 3 |
| COMM7550 | Advertising in China | 3 |
| COMM7560 | Political Communication & Public Opinion | 3 |
| COMM7570 | Youth, Media and Consumption | 3 |
| COMM7580 | Social Media Marketing # (CEF: 21Z09672-9) | 3 |
| COMM7610 | Social Services Marketing and Communication | 3 |
| COMM7620 | Social Media and Online Social Networks | 3 |
| COMM7630 | Qualitative Research Methods | 3 |
| COMM7640 | Introduction to the Chinese Internet | 3 |
| COMM7650 | Introduction to Social Science Theories | 3 |
| COMM7660 | Statistical Analysis in Communication | 3 |
| COMM7750 | Using Social Networks: For Communications Professional | 3 |
| COMM7760 | Advertising and Society | 3 |
| COMM7770 | Data Visualization | 3 |
| COMM7780 | Big Data Analytics for Media and Communication | 3 |
| COMM7790 | Communication and Technology | 3 |
| COMM7800 | New Media Design and Communication | 3 |
| COMM7810 | Branding | 3 |
| COMM7820 | Privacy, Data Protection, and Surveillance in the Communication and Media Context | 3 |
| COMM7830 | Media Communications and Psychology | 3 |
| COMM7840 | Algorithmic Culture | 3 |
| COMM7850 | Emerging Technology for Media and Communication | 3 |
| COMM7860 | Communicating Data | 3 |
| COMM7870 | Deceptive Communication | 3 |
| COMM7880 | Advanced Quantitative Communication Research Methods | 3 |
| COMM7890 | Communication Research Thesis | 3 |
| COMM7900 | Media Convergence: Theory and Practice | 3 |
| COMM7xxx | AI for Interactive Media Design | 3 |
| COMM7xxx | Online Media Management | 3 |
| COMM7xxx | Interactive Media Cultures and Ethics | 3 |
| AIDM7010 | Media Psychology | 3 |
| AIDM7390 | Data Mining and Knowledge Discovery for Digital Media | 3 |
| AIDM7450 | Dynamic Web & Mobile Programming for Digital Media | 3 |
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Elective Courses(limited quota offered by other Programmes - whether to offer quota and the number of quota would be decided by the Programmes offering the courses) |
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Students are only allowed to take a maximum of 6 units in this category |
Units | |
| ACCT7770 | Corporate Accounting | 3 |
| ACCT7780 | Corporate Law | 3 |
| ACCT7820 * | Taxation | 3 |
| ACCT7830 | Risk, Compliance and Corporate Social Responsibility | 3 |
| BUSD7010 | Social Enterprise Management & Social Impact Strategies | 3 |
| CTV7220 | World Cinema: History and Aesthetics | 3 |
| CTV7230 | Seminar on Chinese Cinemas | 3 |
| CTV7270 | Current Issues of Asia Media | 3 |
| CTV7290 | Critique of Contemporary Arts | 3 |
| CTV7370 | Cinematography for Directors | 3 |
| CTV7380 | Dramaturgy and Directing | 3 |
| CTV7540 | Seminar on Television and New Media | 3 |
| JOUR7010 | International Relations Theory & Practice | 3 |
| JOUR7020 | Comparative & International News | 3 |
| JOUR7030 | Research Methods in Media & Communication | 3 |
| JOUR7040 | Multimedia Journalism | 3 |
| JOUR7070 | Theories of Journalism and Communication | 3 |
| JOUR7080 | Current Issues & Cases Studies in International News | 3 |
| JOUR7090 | International News Translation | 3 |
| JOUR7110 | Reporting International Conflict | 3 |
| JOUR7120 | International Business and Financial Reporting | 3 |
| JOUR7140 | Globalization, Economics and Finance | 3 |
| JOUR7250 | Reporting China and Hong Kong | 3 |
| JOUR7260 | Reporting Southeast Asia | 3 |
| JOUR7270 | Entrepreneurial Journalism | 3 |
| # CEF reimbursable courses * co-requisites: ACCT7770 & ACCT7780 |
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