Message From Programme Directors

Dear students,

We are so happy to have you join the ever-expanding School of Communication family. It is not an easy journey. But you all made it.

Media and management are an unlikely couple. While media represent social conscience and supervision of power, management is associated with profit and resource control. That is why we at the program of media management uphold the mission to blend responsibility and prosperity; to disseminate a level of literacy that incorporates what both practitioners and scholars do; to critique behaviours of business firms; and to set a goal of improvement of the larger social health.

For all of you, coming to HKBU is but the first step in a life-long quest for knowledge, career success and personal and social well-being. The School of Communication advocates inclusiveness, experiential learning, critical thinking and the value of truth seeking. Our faculty members come from diverse backgrounds in the industry and the academy. Here, you will find yourselves immersed in a learning environment that exposes you to different, even conflicting, views and perspectives, making your life on campus a process of exciting and joyful discovery.

As it evolves rapidly, digitization is redefining education as well as every aspect of our daily life. The solutions it offers hardly match the problems it creates, posing unprecedented challenges to students of communication. Together, we will face these challenges, adapt to the changes, and harness the new technology.

Let the new journey start.

王丹博士
課程主任

Prof. Gerard Paul Prendergast
課程副主任