|
Core Courses (12 units)
|
Units |
|
COMM7260
|
Introduction to Media Management
|
3 |
|
FIN7250
|
Corporate Financial Management
|
3 |
|
MGNT7090
|
Strategic Management and Business Policy
|
3 |
|
MKT7070
|
Global Marketing Strategy
|
3 |
|
|
|
|
Application Project (3 units) # subject to Senate approval
|
|
|
Optional: students can replace the project with an elective course
|
Units
|
|
COMM7290
|
Application Porject
|
3
|
| |
|
Elective Courses (12 units)
|
| Remarks: Not all elective courses will be offered in any single academic year, and will be offered based on instructor and facility availability. Course enrolment is limited by quotas. |
|
Communication School Electives
|
Units |
|
COMM7010
|
Foundations of Communication Study
|
3 |
|
COMM7020
|
Approaches & Methods in Communication Research
|
3 |
|
COMM7040
|
Issues in Intercultural Communication # (CEF: 21Z09624-9)
|
3 |
|
COMM7050
|
Media and Communication in Chinese Societies
|
3 |
|
COMM7060
|
Issues in Corporate Communication # (CEF: 21Z09623-0)
|
3 |
|
COMM7130
|
Globalization of Media & Communication
|
3 |
|
COMM7160
|
Organizational Communication
|
3 |
|
COMM7170
|
Communication Campaign Workshop # (CEF: 28Z03257-6)
|
3 |
|
COMM7180
|
Media Law & Ethics
|
3 |
|
COMM7190
|
Issues and Cases in Mass Communication
|
3 |
|
COMM7200
|
New Media Workshop # (CEF: 28Z03258-4)
|
3 |
|
COMM7220
|
Advertising Management
|
3 |
|
COMM7230
|
Writing for Multimedia in Public Relations # (CEF: 28Z05989-A)
|
3 |
|
COMM7240
|
Media Markets
|
3 |
|
COMM7250
|
Strategic Public Relations and Crisis Management # (CEF: 21Z09622-2)
|
3 |
|
COMM7270
|
Media Policies & Regulations
|
3 |
|
COMM7280
|
Communication Technologies & Media Organizations
|
3 |
|
COMM7300
|
Consumer Insights
|
3 |
|
COMM7310
|
International Advertising
|
3 |
|
COMM7510
|
Public Administration & the Media
|
3 |
|
COMM7550
|
Advertising in China
|
3 |
|
COMM7560
|
Political Communication & Public Opinion
|
3 |
|
COMM7570
|
Youth, Media and Consumption
|
3 |
|
COMM7580
|
Social Media Marketing # (CEF: 21Z09621-4)
|
3 |
|
COMM7610
|
Social Services Marketing and Communication
|
3 |
|
COMM7620
|
Social Media and Online Social Networks
|
3 |
|
COMM7630
|
Qualitative Research Methods
|
3 |
|
COMM7750
|
Using Social Networks: For Communications Professional
|
3 |
|
COMM7760
|
Advertising and Society
|
3 |
|
COMM7770
|
Data Visualization
|
3 |
|
COMM7780
|
Big Data Analytics for Media and Communication
|
3 |
|
COMM7790
|
Communication and Technology
|
3 |
|
COMM7800
|
New Media Design and Communication
|
3 |
|
COMM7810
|
Branding
|
3 |
|
COMM7820
|
Privacy, Data Protection, and Surveillance in the Communication and Media Context
|
3 |
|
COMM7830
|
Media Communications and Psychology
|
3 |
|
COMM7840
|
Algorithmic Culture
|
3 |
|
COMM7850
|
Emerging Technology for Media and Communication
|
3 |
|
COMM7860
|
Communicating Data
|
3 |
|
COMM7870
|
Deceptive Communication
|
3 |
|
COMM7880
|
Advanced Quantitative Communication Research Methods
|
3 |
|
COMM7890
|
Communication Research Thesis
|
3 |
|
COMM7900
|
Media Convergence: Theory and Practice
|
3 |
|
Business School Electives
|
|
HRM7600
|
Global Human Resource Management
|
3 |
|
MGNT7320
|
Leadership Theories and Development
|
3 |
|
MKT7100
|
Management of Marketing Communication and Online Media
|
3 |
|
BUS7440
|
Entrepreneurship Development
|
3 |
|
|
|
Elective Courses(offered by other Programmes - limited quota and number of quota decided by the Programmes offering the courses)
|
|
Students are only allowed to take a maximum of 6 units in this category
|
Units |
|
ACCT7770
|
Corporate Accounting
|
3 |
|
ACCT7780
|
Corporate Law
|
3 |
|
ACCT7820
|
Taxation
|
3 |
|
AF7410
|
Financial Management for Film, Television and New Media
|
3 |
|
AF7450
|
Case Studies in Production and the Market
|
3 |
|
CTV7220
|
World Cinema: History, Aesthetics & Cultural Issues
|
3 |
|
CTV7230
|
Graduate Seminar on Chinese New Waves
|
3 |
|
CTV7250
|
Graduate Seminar on Hong Kong Television
|
3 |
|
CTV7270
|
Current Issues of Asia Media
|
3 |
|
CTV7290
|
Critique of Contemporary Arts
|
3 |
|
CTV7370
|
Cinematography for Directors
|
3 |
|
CTV7380
|
Dramaturgy and Directing
|
3 |
|
JOUR7010
|
International Relations Theory & Practice
|
3 |
|
JOUR7020
|
Comparative & International News
|
3 |
|
JOUR7030
|
Research Methods in Media & Communication
|
3 |
|
JOUR7040
|
Multimedia Journalism
|
3 |
|
JOUR7070
|
Theories of Journalism and Communication
|
3 |
|
JOUR7080
|
Current Issues & Cases Studies in International News
|
3 |
|
JOUR7090
|
International News Translation
|
3 |
|
JOUR7110
|
Reporting International Conflict
|
3 |
|
JOUR7120
|
International Business and Financial Reporting
|
3 |
|
JOUR7140
|
Globalization, Economics and Finance
|
3 |
|
JOUR7250
|
Reporting China and Hong Kong
|
3 |
|
JOUR7260
|
Reporting Southeast Asia
|
3 |
|
JOUR7270
|
Entrepreneurial Journalism
|
3 |