MSocSc in Media Management / Course Structure

Core Courses (12 units)

Units

COMM7260

Introduction to Media Management 3

FIN7250

Corporate Financial Management 3

MGNT7090

Strategic Management and Business Policy

3

MKT7070

Global Marketing Strategy

3

 

 

Application Project (3 units) # subject to Senate approval

 
Optional: students can replace the project with an elective course

Units

COMM7290

Application Porject

3

 

Elective Courses (12 units)

Remarks: Not all elective courses will be offered in any single academic year, and will be offered based on instructor and facility availability. Course enrolment is limited by quotas.

Communication School Electives 

Units

COMM7010

Foundations of Communication Study

3

COMM7020

Approaches & Methods in Communication Research

3

COMM7040

Issues in Intercultural Communication # (CEF: 21Z09624-9)

3

COMM7050

Media and Communication in Chinese Societies

3

COMM7060

Issues in Corporate Communication # (CEF: 21Z09623-0)

3

COMM7130

Globalization of Media & Communication

3

COMM7160

Organizational Communication

3

COMM7170

Communication Campaign Workshop # (CEF: 28Z03257-6)

3

COMM7180

Media Law & Ethics

3

COMM7190

Issues and Cases in Mass Communication

3

COMM7200

New Media Workshop # (CEF: 28Z03258-4)

3

COMM7220

Advertising Management

3

COMM7230

Writing for Multimedia in Public Relations # (CEF: 28Z05989-A)

3

COMM7240

Media Markets

3

COMM7250

Strategic Public Relations and Crisis Management # (CEF: 21Z09622-2)

3

COMM7270

Media Policies & Regulations

3

COMM7280

Communication Technologies & Media Organizations

3

COMM7300

Consumer Insights

3

COMM7310

International Advertising

3

COMM7510

Public Administration & the Media

3

COMM7550

Advertising in China

3

COMM7560

Political Communication & Public Opinion

3

COMM7570

Youth, Media and Consumption

3

COMM7580

Social Media Marketing # (CEF: 21Z09621-4)

3

COMM7610

Social Services Marketing and Communication

3

COMM7620

Social Media and Online Social Networks

3

COMM7750

Using Social Networks: For Communications Professional

3

COMM7760

Advertising and Society

3

COMM7770

Data Visualization

3

COMM7780

Big Data Analytics for Media and Communication

3

COMM7790

Communication and Technology

3

COMM7800

New Media Design and Communication

3

COMM7810

Branding

3

Business School Electives 

HRM7600

Global Human Resource Management

3

MGNT7250

Leadership and Organizational Development

3

MKT7100

Management of Marketing Communication and Online Media

3

MKT7130

Service Marketing Management

3

 

Elective Courses(offered by other Programmes - limited quota and number of quota decided by the Programmes offering the courses)

Students are only allowed to take a maximum of 6 units in this category

Units

ACCT7770

Corporate Accounting

3

ACCT7780

Corporate Law

3

ACCT7820

Taxation

3

AF7410

Financial Management for Film, Television and New Media

3

AF7450

Case Studies in Production and the Market

3

CTV7220

World Cinema: History, Aesthetics & Cultural Issues

3

CTV7230

Graduate Seminar on Chinese New Waves

3

CTV7250

Graduate Seminar on Hong Kong Television

3

CTV7270

Current Issues of Asia Media

3

CTV7290

Critique of Contemporary Arts

3

CTV7370

Cinematography for Directors

3

CTV7380

Dramaturgy and Directing

3

JOUR7010

International Relations Theory & Practice

3

JOUR7020

Comparative & International News

3

JOUR7030

Research Methods in Media & Communication

3

JOUR7040

Multimedia Journalism

3

JOUR7070

Theories of Journalism and Communication

3

JOUR7080

Current Issues & Cases Studies in International News

3

JOUR7090

International News Translation

3

JOUR7110

Reporting International Conflict

3

JOUR7120

International Business and Financial Reporting

3

JOUR7140

Globalization, Economics and Finance

3

JOUR7250

Reporting China and Hong Kong

3

JOUR7260

Reporting Southeast Asia

3

JOUR7270

Entrepreneurial Journalism

3

# CEF reimbursable courses