About This Programme

The Programme, entitled “Master of Social Sciences in Media Management”, is jointly offered by the School of Communication and the School of Business at Hong Kong Baptist University.

Taking advantage of the expertise of the faculty of both Schools, the Programme integrates state-of-the-art knowledge about media and management in its programme design for the education of media professionals for executive leadership in the media industry.

Students will be immersed in holistic studies of the overall media environment and management strategies with a view to applying the knowledge and skills in media operations.

As a professional degree built upon solid research foundation, the Programme emphasizes both thinking and application in media management and serves both the media industry and the society by educating confident and competent media managers. Located in strategic Hong Kong, the Programme is geared to the challenges of rapid media development in the Pan-Chinese region and a globalizing world.

The programme aims to develop professionals’ conceptual and analytical skills in applying state-of-art media and management research knowledge; to discipline media professionals with leadership and management acumen; to cultivate media professionals to become executive leaders in the media industry; and to lay a foundation for those interested in further advanced studies in media or management.

Curriculum Design

The Programme requires a minimum of 27 credit units of coursework of which 12 credit units are from Core Courses, 12 units of Elective Courses, and 3 units of Application Project which is optional and can be replaced by an extra Elective Courses. (subject to Senate’s approval)

As a high quality professional programme, the Programme has designed its syllabi to illustrate how theory and research can be applied to the solution of various media and management problems.

Browse Course Structure

Admission Requirements

The Programme will be of interest to the following students: Bachelor’s degree holders who are employed in media organizations or in the communication functions of the public or private sector, or who aspire to such positions, and who see the in-depth understanding of media industries and management as contributory to executive leadership in their career and in the society.

Applicants Should

  • Hold a Bachelor’s Degree from a recognized university or institution; AND
  • Be able to communicate in English at an advanced level, possessing one or more of the following qualifications if they did not study in an English-speaking institution:
    1. A minimum score of 79 in TOEFL
    2. A minimum score of 6.5 in IELTS

    We adopt a rolling admission policy and open a window for application from mid-November to end- June (usually having First Round November – January; Second Round February – June). It may be to your advantage to apply as early as possible, as the window may close earlier when all spots are filled.

    * If the English score submitted did not meet the minimum English requirement (i.e. TOEFL 79 or IELTS 6.5), the application will not be processed/reviewed until an updated English result which meets the minimum requirement is submitted.

    If short-listed, applicants may be interviewed by the School of Communication

    Tuition Fee

    HK$155,000 (per year for one-year full time student)
    HK$77,500 (per year for two-year part time student) (local Hong Kong students only)



    1. How is this degree different from the MA in Communication?

    The Media Management degree places much heavier emphasis on the “business” aspect of communication. Graduates are expected to build or advance careers in the management rather than the editorial section of the media industry, although training in the programme is not restricted to media operation.

    2. My English is only passable. Is that a problem?

    The main medium of class instruction is English, with very limited Cantonese and Putonghua as auxiliary devices. Although proof of English proficiency is not a necessary condition for Admissions, applicants whose English is weak will find it difficult to understand lecturer, complete required reading materials in time and complete assignments and term papers. Therefore, a good command of English is a plus in our Admissions considerations.

    3. What is my career prospect?

    Graduates of this programme are expected to build careers in media, corporate, and other commercial industries as well as educational and government institutions.

    4. Do I need to apply for a student visa?

    The Immigration Department of Hong Kong Special Administrative Region (SAR) requires all full-time non-local students to obtain a student visa in order to study in Hong Kong. Applications should normally be submitted at least two months in advance. Part-time non-local students must have an appropriate and valid visa to prove their eligibility to stay and study in Hong Kong.

    5. Can I work in Hong Kong on a student visa?

    Students can work on campus up to 20 hours per week and are allowed to have short-term internships while studying. Students may also work in the summer and the Hong Kong government allows students to spend one year working in Hong Kong after graduation without a work visa. See government regulations here.

    6. Do you offer scholarships?

    Merit-based scholarships will be awarded in the second semester to students with outstanding academic performance in the first semester. Awarded students receive between HK$10,000 and $20,000.