18 | Communication and Business students win Young Business Talents competition |
17 | Professor Eva Man commended for outstanding public service performance |
3 | School of Communication honours distinguished communication educators and alumni at 50th Anniversary Gala Dinner |
28 |
International Media Salon AI for Social Media Research Path Analysis |
24 | 改革開放四十載 小平開花近平栽 – 這時代+ 尊子漫畫小展 Zunzi’s Open Reform-Political Cartoonist Looks Back |
21 | HKBU 2018 Honorary Doctorate Distinguished Lecture - Why Journalism Still Matters - Professor Michael S Schudson |
15 |
International Media Salon The Changing Media Landscape in a Post-Truth World |
12 | HKBU’s Global University Film Awards concludes, University of Music and Performing Arts Vienna wins Gold Award |
5 | Eight Pulitzer Prize winners share their insights and experiences at HKBU Journalism workshop |
5 | Department of Journalism co-hosts International Media Education Summit |
24 |
International Media Salon Observation on Economic Crimes of Media Professionals in Mainland China |
23 | The 8th Pulitzer Prize Winners Workshop |
16 |
International Media Salon Roundtable Discussion on the Future of News Media with SCMP CEO Gary Liu |
21 | Department of Communication Studies marks 50th Anniversary of School of Communication with seminar cum dinner |
12 | Communications Studies scholar wins Top Faculty Paper Award |
10 | International Journalism alumna awarded Hong Kong Scholarship for Excellence |
23 | Journalism student wins Commendation Award in documentary contest |
9 | Journalism graduates shine at Consumer Rights Reporting Awards |
31 | HKBU scholar survey: about 70% of respondents find traditional Chinese medicine efficacious but 50% say it is not their preferred treatment option |
18 | Department of Journalism hosts reunion dinner to celebrate 50th anniversary of School of Communication |
9 | Academy of Film hosts International Conference on Documentary Film |
3 | Communication scholar and PhD candidates shine at international conference |
25 | Documentary Film: Regional, Theoretical and Political Parameters |
25 | Journalism students win Merit prize at Human Rights Press Awards |
10 | HKBU Media Arts Graduation Exhibition |
7 | Academy of Film students win Best Animated Feature Award |
6 | HKBU students win top award at SOW Asia Media Campaign |
31 | Journalism students come out on top at Asia Digital Journalism Student Award |
11 | School of Communication holds the 3rd Staff Development Day for scholars to exchange ideas and insights |
3 | Communication scholar wins Best Faculty Paper award from International Communication Association |
30 | Eighteen journalism graduates win 20 prizes at Hong Kong News Awards 2017 |
19 | Asian Advertising Scholar Forum 2018 |
18 | Journalism scholar wins Top Faculty Paper at international conference |
12 | 2018 Public Relations Series When the stakes are high - communicating in times of crisis |
12 |
Data & News Salon Digital News and Interactive Reporting Projects from Taiwan Reporter |
3 | Journalism student wins first place in photo competition with black and white photo “Spirit of Hong Kong” |
12 |
Senior Reporters-in-Residence Scheme Undercover Reporting: The secrets of secret filming |
21 | School of Communication establishes new global partnerships with Canadian University Dubai and DeTao Masters Academy |
5 | Academy of Film launches 7th Seeds Project at Masterclass-cum-Kick-off Ceremony |
2 | Academy of Film graduate Norris Wong wins government funding to produce her first feature film |
27 | Academy of Film student wins Best Director |
12 | HKBU scholar survey finds over half of respondents support sexual orientation anti-discrimination legislation Views divided on same-sex marriage legalisation |
30 | HKBU to present Distinguished Alumni Award to Kitty Lun and Patrick Siu |
23 |
IMS 112 MAKING SENSE OF INTERNATIONAL TRADE: A PRIMER FOR JOURNALISM STUDENTS |
15 | Communication Studies Scholar collaborates with the Department of Health to produce videos to promote Family Doctor Concept |
The School of Communication announced today (31 July) the results of a representative survey of Hong Kong people which found that about 70% of respondents consider traditional Chinese medicine (TCM) useful for preventive care and has fewer side effects than biomedicine, and over 65% believe that TCM can offer a permanent cure. That said, half the respondents said they would first consult biomedicine, and only when biomedicine fails would they consider TCM.
To understand Hong Kong people’s attitude towards biomedicine, TCM and medical treatment options, the research team led by the Department of Communication Studies Professor Kara Chan and School of Communication Lecturer Mr Lennon Tsang conducted an online survey of 1,321 Hong Kong residents aged 15 and above. The study revealed that 72% of interviewees agree that TCM is useful for preventive care, 70% consider that TCM has fewer side effects than biomedicine, 66% agree that TCM can offer a permanent cure and 51% even stated that TCM is better than biomedicine in achieving a permanent cure.
65% of respondents consider biomedicine to be more scientific than TCM, and 48% thought that rules governing biomedicine are more rigorous than those governing TCM. Over half the respondents (53%) said they would consult biomedicine first, but when biomedicine fails they would consider seeking TCM treatment. Those who thought that patients should not receive TCM and biomedical treatment concurrently stood at 49%.
The figures demonstrate that even those who consider TCM efficacious may not consult TCM practitioners when they fall ill. This may be explained by the fact that 48.5% of respondents said that TCM doctors’ experience and practices vary, and therefore, TCM treatment may not achieve the desired effect. In addition, 51% of respondents think that TCM doctors may not be able to give an accurate prescription because patients’ health and responses to TCM vary.
The study entitled “Attitudes toward Traditional Chinese Medicine in Hong Kong” was published in International Journal of Pharmaceutical and Healthcare Marketing (https://doi.org/10.1108/IJPHM-02-2017-0009).
Professor Kara Chan remarked that the research revealed that Hong Kong people generally find TCM efficacious, but are not convinced that all TCM practitioners meet a uniform minimum standard. To promote TCM in Hong Kong, related organisations should build up public trust in the professional standard of TCM practitioners. She suggested that education programmes should be organised to help people know more about TCM practitioners’ qualifications. To raise public trust in Chinese medical services, she hopes the government will establish the Chinese medicine hospital as soon as possible so that in-patient services and clinical research can be strengthened, which will in turn lead to the standardisation of Chinese medicine and further its recognition of being scientific.