Research Areas

Faculty expertise includes celebrity endorsement and KOL influences, customer-brand relationships on social media, gamification and brand management, advertising and branding creativity, young consumers and media.

Kara Chan
Professor, Department of Communication Studies & Associate Dean (Teaching and Learning) of School of Communication

Kineta Hung
Professor, Department of Communication Studies

Jiemin Looi
Assistant Professor, Department of Communication Studies

Angela Mak
Associate Professor, Department of Communication Studies

Regina Chen
Professor & Head of Department of Communication Studies

Research Areas

Branding Communication

Faculty