Faculty expertise includes celebrity endorsement and KOL influences, customer-brand relationships on social media, gamification and brand management, advertising and branding creativity, young consumers and media.
Professor, Department of Communication Studies & Associate Dean (Teaching and Learning) of School of Communication
Professor, Department of Communication Studies
Associate Professor, Department of Communication Studies
Assistant Professor, Department of Communication Studies
Associate Professor & Associate Head of Department of Communication Studies
Chan, Kara, and Fei Fan. 2020. “Perception of Advertisements with Celebrity Endorsement among Mature Consumers.” Journal of Marketing Communications, 1–17. https://doi.org/10.1080/13527266.2020.1843063
Chan, K. and Zhang, T. 2019. Perception of Celebrity Endorsement in Public Services Advertising. International Review on Public and Nonprofit Marketing, published online https://doi.org/10.1007/s12208-019-00225-3
Chan, Terri H., Rocky Peng Chen, and Caleb H. Tse. 2018. How Consumers Perceive Brands in Online and Offline Encounters: A Brand Perception Framework in China. Journal of Advertising Research, Mar, 90-110.
Chen, Y. R. 2018. Strategic Donor Engagement on Mobile Social Networking Sites in China: A Study of Chinese Millennial WeChat Users. Chinese Journal of Communication, 11(1), 26-44. Doi: 10.1080/17544750.2017.1357642
Hung, Kineta. 2020. Celebrity and Influencer in a Fan Economy: Unfolding the Fans’ Roles in Enhancing Endorsement Effects, in Multidisciplinary Perspectives on Media Fandom, edited by Robert Andrew Dunn, 323–340. Hershey, PA: IGI Global.
Hung, Kineta, and David K. Tse. 2020. Luxury Brand Consumption in Emerging Economies: Review and Implications, in Research Handbook on Luxury Branding, edited by Felicitas Morhart, Sandor Czellar and Keith Wilcox, 93–116. Cheltenham, UK: Edward Elgar.
Leung, Vivienne, S.Y. Kimmy Cheng, and Tommy Tse. 2018. Insiders’ Views: The Current Practice Of Using Celebrities In Marketing Communications In Greater China. International Communication Studies 27 (1): 96-113. doi:https://web.uri.edu/iaics/files/V.-Leung-S.-Cheng-T.-Tse.pdf
Leung, Vivienne S. Y. 2018. The Disclosure Of Celebrity Major Depressive Disorder Diagnoses In Hong Kong: Its Effects On Public Awareness And Understanding Toward The Illness. Community Mental Health Journal. doi: https://doi.org/10.1007/s10597-018-0274-4
Chan, K. 2017. Social issues of advertising (edited), 216 pages, Hong Kong: City University of Hong Kong Press, ISBN 978-962-937-283-5
Chan, T. H., Tse, C. H., & Hung, K. 2017. Productivity and Impact in Advertising Research since the Millennium: A Profiling and Investigation of Drivers of Impact. International Journal of Advertising, 36(1), 11-37. doi:10.1080/02650487.2016.1167812
Chen, Y. R. 2017. Perceived Values of Branded Mobile Media, Consumer Engagement, Business-Consumer Relationship Quality and Purchase Intention: A Study of WeChat in China. Public Relations Review, 43, 945-954. Doi: 10.1016/j.pubrev.2017.07.005
Tarek, K.M. and Mak, A. 2017. Fashion CSR by Global Brands vs. Social Enterprises: A Closer Look after the Rana Plaza Collapse in Bangladesh. Media Asia, pp.1-7. DOI: https://doi.org/10.1080/01296612.2017.1374631