Human-AI interactions in healthcare: How algorithmic systems affect behaviour and ...

As Artificial Intelligence (AI) and digital media technologies permeate different sectors of human activity, pertinent ...

Cherian George is HKBU’s first ICA Fellow

Cherian George was inducted as a Fellow of the International Communication Association at ICA’s ...

School to launch Interactive Media Department on 1 July

Hong Kong Baptist University will soon be home to the city’s first Interactive Media ...

Social Media at the Workplace: Boon or Bane?

Communication science scholar Jos Bartels joined Hong Kong Baptist University in 2020 under its Talent100 initiative. ...

School behind two ICA 2022 pre-conferences

Themed pre-conferences are a major highlight of the International Communication Association’s annual conferences. The ...

HKBU poised to achieve ‘world-class status’ in media and communication ...

Hong Kong’s comprehensive Research Assessment Exercise (RAE) has affirmed the HKBU School of Communication’...

Research Areas

Faculty in the School of Communication and the School of Creative Arts are engaged in these areas of research:

Branding Communication

Communicating Corporate Social Responsibility and Reputation

Health and Risk Communication

Leadership and Organizational Communication

Technology-Mediated Communication

AI and Digital Media

Data and Journalism Practice

Ethics and Media Literacy

Global Communication and Power

Politics and Mediated Communication

Storytelling, Stardom, and Performance

Hong Kong Cinema, Mediascape, and Culture

Gender and Media

Transnational Digital and Interactive Media