Highlights


Artificial Humans Summit highlights emerging AI trends and key research ...

Emerging technologies like machine learning, the Internet of Things (IoT), and generative AI are already ...

Faculty-edited journal spins off new title devoted to multi-disciplinary study ...

A new journal on “artificial humans” was announced at Hong Kong Baptist University on 6 March 2023. ...

HKBU to host Hong Kong’s first AI-Human-Centred Summit on ...

Hong Kong Baptist University is set to host the city’s first “Summit of Artificial ...

Human-AI interactions in healthcare: How algorithmic systems affect behaviour and ...

As Artificial Intelligence (AI) and digital media technologies permeate different sectors of human activity, pertinent ...

Cherian George is HKBU’s first ICA Fellow

Cherian George was inducted as a Fellow of the International Communication Association at ICA’s ...

HKBU poised to achieve ‘world-class status’ in media and communication ...

Hong Kong’s comprehensive Research Assessment Exercise (RAE) has affirmed the HKBU School of Communication’...

Research Areas


Faculty in the School of Communication and the School of Creative Arts are engaged in these areas of research:


Branding Communication

Communicating Corporate Social Responsibility and Reputation

Health and Risk Communication

Leadership and Organizational Communication

Technology-Mediated Communication

AI and Digital Media

Data and Journalism Practice

Ethics and Media Literacy

Global Communication and Power

Politics and Mediated Communication

Storytelling, Stardom, and Performance

Hong Kong Cinema, Mediascape, and Culture

Gender and Media

Transnational Digital and Interactive Media