The School of Communication is home to around 35 research faculty and 40 PhD students. Media Studies research is also conducted by colleagues at the Academy of Film of the School of Creative Arts. This website introduces you to our wide-ranging research activities in this vibrant area of study. Thank you for visiting.

Highlights


Journalism in the Age of AI: Balancing Automation and Human ...

The evolving role of artificial intelligence in journalism and news reporting is prompting critical discussions ...

Ethical Considerations in AI Development: Innovation, Trust, and Responsibility

In a move to address the rapid evolution of AI in communication and media, Hong ...

HKBU-France Symposium: Illuminating the Evolving Dynamics of Digital Public Diplomacy

Scholars from Hong Kong Baptist University, Université Paris Nanterre, Université Gustave Eiffel, and the Institut ...

HKBU meets France: Joint Symposium explores Digital Public Diplomacy from ...

Hong Kong Baptist University’s School of Communication, supported by the RGC PROCORE-France/Hong Kong ...

Communication Technologies for Social Good: Health Interventions and Trust in ...

At a recent research event, scholars from Hong Kong Baptist University’s School of Communication ...

HKBU poised to achieve ‘world-class status’ in media and communication ...

Hong Kong’s comprehensive Research Assessment Exercise (RAE) has affirmed the HKBU School of Communication’...

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School of Communication scholars share their research at the ‘Research Mingle’
organized by the Research Office of Hong Kong Baptist University.


Research Areas


Faculty in the School of Communication and the School of Creative Arts are engaged in these areas of research:


Branding Communication

Communicating Corporate Social Responsibility and Reputation

Health and Risk Communication

Leadership and Organizational Communication

Technology-Mediated Communication

AI and Digital Media

Data and Journalism Practice

Ethics and Media Literacy

Global Communication and Power

Politics and Mediated Communication

Storytelling, Stardom, and Performance

Hong Kong Cinema, Mediascape, and Culture

Gender and Media

Transnational Digital and Interactive Media