The School of Communication is home to around 35 research faculty and 40 PhD students. Media Studies research is also conducted by colleagues at the Academy of Film of the School of Creative Arts. This website introduces you to our wide-ranging research activities in this vibrant area of study. Thank you for visiting.

Highlights


AI and social media: issues of trust and ideology

Artificial Intelligence (AI) agents and social media apps are heavily relied on for the creativity ...

First Tri-University Symposium Examines Emerging Media’s Role in Sustainable ...

In response to the United Nations’ 2030 Agenda for Sustainable Development, Hong Kong Baptist University co-organized ...

Communication symposium addresses the complexities of cyber regulation in authoritarian ...

As new media technologies grow more ubiquitous and become essential parts of social life, majority ...

School of Communication wants more faculty with strong research and ...

Dean Zhong Bu wants the world to know that Hong Kong Baptist University’s School ...

New research network to help boost Chinese journalism research

Founders of the Chinese Journalism Research Network: Luwei Rose Luqiu (HKBU), Haiyan Wang (U of ...

HKBU poised to achieve ‘world-class status’ in media and communication ...

Hong Kong’s comprehensive Research Assessment Exercise (RAE) has affirmed the HKBU School of Communication’...

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School of Communication scholars share their research at the ‘Research Mingle’
organized by the Research Office of Hong Kong Baptist University.


Research Areas


Faculty in the School of Communication and the School of Creative Arts are engaged in these areas of research:


Branding Communication

Communicating Corporate Social Responsibility and Reputation

Health and Risk Communication

Leadership and Organizational Communication

Technology-Mediated Communication

AI and Digital Media

Data and Journalism Practice

Ethics and Media Literacy

Global Communication and Power

Politics and Mediated Communication

Storytelling, Stardom, and Performance

Hong Kong Cinema, Mediascape, and Culture

Gender and Media

Transnational Digital and Interactive Media