Research Areas


Communicating Corporate Social Responsibility

CSR in emerging markets, CSR via social media, employee engagement and volunteering, influencer marketing in CSR, creating shared value, competitive advantage, and social impact, IT attributes and CSR communication.

 

Faculty

Jos Bartels
Associate Professor

Terri Chan
Assistant Professor

Regina Chen
Associate Professor & Associate Head of Department of Communication Studies

Kineta Hung
Professor

Vincent Huang
Lecturer

Keonyoung Park
Assistant Professor

 

Recent Publications

Park, K. (2021). The Mediating Role of Skepticism: The Way Corporate Social Advocacy Builds Quality Relationships with Publics. Journal of Marketing Communications. In Press

Prooijen, Anne-Marie van, Jos Bartels, and Timo Meester. 2020. “Communicated and Attributed Motives for Sustainability Initiatives in the Energy Industry: The Role of Regulatory Compliance.” Journal of Consumer Behaviour. https://doi.org/10.1002/cb.1907

Chen, Y. R., Cheng, Y., Hung-Baesecke, C. J. F., & Jin, Y. 2019. Engaging International Publics via Mobile-enhanced CSR (mCSR): A Cross-National Study on Stakeholder Reactions to Corporate Disaster Relief Efforts. American Behavioral Scientist, 63, 1603-1623.

Cheng, Y., Jin, Y., Hung-Baesecke, C. J. F., & Chen, Y. R. 2019. Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-based Initiatives in Natural Disasters. International Journal of Strategic Communication, 13, 76-93.

Chan, Terri H., Rocky Peng Chen, and Caleb H. Tse. 2018. How Consumers Perceive Brands in Online and Offline Encounters: A Brand Perception Framework in China. Journal of Advertising Research, Mar, 90-110

Chen, Y. R. 2018. Engagement in Corporate Communication on Social Media in China. In K. Johnston & M. Taylor (eds.), Handbook of communication engagement (pp. 475-490). Hoboken, NJ: John Wiley & Sons.

Chan, Terri H., Caleb H. Tse, and Kineta Hung. 2016. Productivity and Impact in Advertising Research since the Millennium: A Profiling and Investigation of Drivers of Impact. International Journal of Advertising, Apr, 1-27.

Hung-Baesecke, C. J. F., Chen, Y. R., & Boyd, B. 2016. Corporate Social Responsibility, Media Source Preference, Trust, and Public Engagement: The Informed Public’s Perspective. Public Relations Review, 42, 591-599. Doi:10.1016/j.pubrev.2016.03.015