Research Areas

Communicating Corporate Social Responsibility and Reputation

Researching corporate social responsibility (CSR) in emerging markets, CSR via social media, employee engagement and volunteering, influencer marketing in CSR, creating shared value, competitive advantage, and social impact, IT attributes and CSR communication, CO media presence and corporate reputation, and crisis communication and corporate reputation.



Jos Bartels
Associate Professor, Department of Communication Studies

Regina Chen
Associate Professor & Associate Head of Department of Communication Studies

Kineta Hung
Professor, Department of Communication Studies

Vincent Huang
Research Assistant Professor, Department of Interactive Media

Angela Mak
Associate Professor, Department of Communication Studies

Keonyoung Park
Assistant Professor, Department of Communication Studies


Recent Publications

Chen, Y. R. R., Hung-Baesecke, C. J. F., & Cheng, Y. (2023). When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership. Public Relations Review, 49(1), 102288.

Mak, A. K., Chaidaroon, S. S., Poroli, A., & Pang, A. (2023). Capturing the dynamic tension in CSR discourses: Toward an integrative circuit of culture model. Public Relations Review, 49(2), 102308.

Park, K., & Jiang, H. (2023). Signaling, verification, and identification: The way corporate social advocacy generates brand loyalty on social media. International Journal of Business Communication, 60(2), 439-463.

Park, K. (2021). The Mediating Role of Skepticism: The Way Corporate Social Advocacy Builds Quality Relationships with Publics. Journal of Marketing Communications. In Press

Prooijen, Anne-Marie van, Jos Bartels, and Timo Meester. 2020. “Communicated and Attributed Motives for Sustainability Initiatives in the Energy Industry: The Role of Regulatory Compliance.” Journal of Consumer Behaviour.

Chen, Y. R., Cheng, Y., Hung-Baesecke, C. J. F., & Jin, Y. 2019. Engaging International Publics via Mobile-enhanced CSR (mCSR): A Cross-National Study on Stakeholder Reactions to Corporate Disaster Relief Efforts. American Behavioral Scientist, 63, 1603-1623.

Cheng, Y., Jin, Y., Hung-Baesecke, C. J. F., & Chen, Y. R. 2019. Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-based Initiatives in Natural Disasters. International Journal of Strategic Communication, 13, 76-93.

Chan, Terri H., Rocky Peng Chen, and Caleb H. Tse. 2018. How Consumers Perceive Brands in Online and Offline Encounters: A Brand Perception Framework in China. Journal of Advertising Research, Mar, 90-110

Chen, Y. R. 2018. Engagement in Corporate Communication on Social Media in China. In K. Johnston & M. Taylor (eds.), Handbook of communication engagement (pp. 475-490). Hoboken, NJ: John Wiley & Sons.

Chan, Terri H., Caleb H. Tse, and Kineta Hung. 2016. Productivity and Impact in Advertising Research since the Millennium: A Profiling and Investigation of Drivers of Impact. International Journal of Advertising, Apr, 1-27.

Hung-Baesecke, C. J. F., Chen, Y. R., & Boyd, B. 2016. Corporate Social Responsibility, Media Source Preference, Trust, and Public Engagement: The Informed Public’s Perspective. Public Relations Review, 42, 591-599. Doi:10.1016/j.pubrev.2016.03.015