The School of Communication is home to around 35 research faculty and 40 PhD students. Media Studies research is also conducted by colleagues at the Academy of Film of the School of Creative Arts. This website introduces you to our wide-ranging research activities in this vibrant area of study. Thank you for visiting.

Highlights


Exploring Resistance, Corporate Advocacy, and Human-AI Interaction: School of Communication ...

A wave of fresh academic voices from Hong Kong Baptist University (HKBU) took center stage ...

Scholars explore the Transformational Impact of Gen AI in Journalism ...

The Department of Journalism at Hong Kong Baptist University (HKBU) hosted a workshop titled “Generative ...

Tech, Trust, and Truth: Experts converge at HKBU to rethink ...

A conference on May 27, 2025, addressed the shifting dynamics of health communication, health misinformation, trust, and ...

HKBU and University of Georgia launch CCTT Asia Hub to ...

Hong Kong Baptist University’s Department of Communication Studies and the University of Georgia’s ...

Journalism Professor authors Hate Speech Reporting Guide for UN Agency

When the United Nations agency for communication and culture wanted to develop guidance for journalists ...

HKBU poised to achieve ‘world-class status’ in media and communication ...

Hong Kong’s comprehensive Research Assessment Exercise (RAE) has affirmed the HKBU School of Communication’...

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School of Communication scholars share their research at the ‘Research Mingle’
organized by the Research Office of Hong Kong Baptist University.


Research Areas


Faculty in the School of Communication and the School of Creative Arts are engaged in these areas of research:


Branding Communication

Communicating Corporate Social Responsibility and Reputation

Health and Risk Communication

Leadership and Organizational Communication

Technology-Mediated Communication

AI and Digital Media

Data and Journalism Practice

Ethics and Media Literacy

Global Communication and Power

Politics and Mediated Communication

Storytelling, Stardom, and Performance

Hong Kong Cinema, Mediascape, and Culture

Gender and Media

Transnational Digital and Interactive Media